He was the first in his family to get a college degree. And now he’s the first to own a smartphone. He gazes lovingly at his brand new iPhone. Can’t afford a case but that’s okay, he’ll find a cheap one elsewhere. But as he pushes open the door to leave the Apple Store, someone bumps into him, causing the phone to slip out of his hands. Despite his best efforts to catch it, the phone falls… along with his joy.