Life is like washing a pig


Ad industry veteran Luke Sullivan says that the creative process for any creative field (art, writing, music, etc.) is like washing a pig – it’s messy, you don’t know where to start and once you’re done you’re not sure if the pig is clean. I completely agree. In fact, I think life is like washing a pig. Think about it. Does life come with a rule book? No. There aren’t any rules for pig washing either. Can life be a pain in the ass? Oh yes, just like pig washing.

The worst part is that after you’ve finished washing a pig, you find out you were supposed to wash a warthog instead – so you end up with nothing even though you worked so hard. Now this part definitely sounds like my life because I can’t count how much time I’ve wasted doing the wrong things when I really should’ve been doing something else entirely. On the other hand, you do have to experiment before you find your calling and learning from mistakes is part of the life process.

I hope this post doesn’t come across as negative. Life is complicated but beautiful. There are good days and bad days. On a final note, maybe you should try washing a pig in real life. University students studying advertising in America were given the opportunity to wash a live pig – to teach them about the creative process in advertising.


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